About MOODD. Jewelry

The inspiration behind MOODD.

Hello, we are Mandy C. and Leonie L. and together we are the co-founders of MOODD. We're here to challenge the status quo and disrupt the industry with our well-considered collection of demi-fine jewelry.

MOODD. FOUNDER

Mandy C.

I've always been fascinated with style and beauty. As an avid fashion collector, the one thing I've come to realise is people are attracted to fashion items they can invest in that are not only timeless but also accessible from a pricing standpoint. That's how MOODD was born. When it comes to designing the collection, my source of inspiration comes from the many cities I've travelled to and lived in. The unique culture and elegant beauty of each of these places are carefully encapsulated and reflected in MOODD's pieces.

What are your favorite cities?

— Seoul, Sydney and Kuala Lumpur.

Who are your favorite fashion icons?

— Phoebe Philo, Nicky and Simone Zimmermann and Park Sora

MOODD. co-FOUNDER

Leonie L.

Fashion has always been a big part of my identity and MOODD provides me with the perfect canvas to get creative. Having worked in various roles within the lifestyle industry and witnessing the markups firsthand, my belief that jewelry should be an everyday luxury that is also timeless and affordable is reaffirmed time and time again. This to me means ensuring beautiful design and accessible pricing are part of MOODD's DNA. Inspired by my quality over quantity mantra, my go-to looks can be described as uncomplicated, polished and discreet except for a few nonchalant touches.

What are your favorite cities?

— New York, Toronto and Penang.

Who are your favorite fashion icons?

— Victoria Beckham, Emmanuelle Alt, Vanessa Paradis & Eva Chen

We believe beautiful jewelry should be

gender-fluid.
an everyday luxury.
effortlessly timeless.
easy to layer.
ethically sourced.
honestly priced.
OUR JEWELRY

Designed to stand the test of time

As advocates in the slow fashion movement, we are dedicated to creating jewelry that is effortlessly timeless for the conscious consumer. Whether you're dressing up or down, our heirloom-worthy pieces are contemporary and designed to be layered stylishly. From necklaces and bracelets to earrings and rings, our gender-fluid collection has versatility ingrained into each piece.

THE MATERIALS

Sustainable & ethically sourced

Materials are carefully sourced from responsible vendors and rigorously tested to ensure it meets our high ethical standards. The result? Gender-fluid jewelry made from semi-precious and hypoallergenic metals your skin will love you for. Think curated pieces made of sterling silver, stainless steel, gold vermeil and natural pearls.

SUSTAINABLE COLLABORATION

We work closely with jewelers around the world

Having spent close to a decade collaborating with the best independent jewelers, we work directly and frequently with them to craft jewelry that's both refined and honestly priced. This sustainable relationship is the reason why our supply chain is efficient without compromising on aspirational design and accessible pricing.

Fair & Reasonable Pricing

MOODD.
Traditional Jewelry
Retail markup
(10× more)
Markup
Cost to produce

Gone are the days of buying your jewelry from a retailer and paying more than triple the price for it. On average, retailer markup the cost 8-10x more than it's worth and that’s just ludicrous.

We have spent decades building strong and reliable relationships with the best people in the industry. At MOODD. Jewelry, we try to have smart and transparent pricing while cutting unnecessary expenses. Without middlemen layers, our markup is lower than the industry norm allowing you to receive high end pieces with fair, honest price lists. We have partnered with goldsmiths in China, Hong Kong, Korea, Thailand and Malaysia to enable an efficient supply chain without compromising quality.

Our Cost Breakdown
Materials

60%

+
Labour

25%

+
Duties

10%

+
Transport

5%

Our Price vs. Other Jewellers

Our Price

1× markup


Other Jewellers
3× markup
Our Cost Breakdown
Materials

60%

+
Labour

23%

+
Duties

10%

+
Transport

7%

Our Price vs. Other Jewellers

Our Price

1× markup


Other Jewellers

5× markup

Our Cost Breakdown
Materials

57%

+
Labour

26%

+
Duties

10%

+
Transport

7%

Our Price vs. Other Jewellers

Our Price

1× markup


Other Jewellers

1.15× markup

Our Cost Breakdown
Materials

52%

+
Labour

31%

+
Duties

10%

+
Transport

7%

Our Price vs. Other Jewellers

Our Price

1× markup


Other Jewellers

1.6× markup